Attract And Keep Your Customers While You Optimize Your Insurability.
As you may know, not only does your outdoor insurance agency scan the internet to formulate a character assessment of all of its clients, but potential customers do as well. With this in mind, you can use the internet to your advantage and protect your reputation. Whenever you can take action to address negative postings, you’ll give your insurer a better picture of your business, and potentially reduce the risk of rising insurance premium rates resulting from negative publicity.
Take the time to find out what’s being said about your outdoor adventure business by simply conducting a search for your business on Google or any other popular search engine. If you come across a customer complaint on a review board, for example, go directly to the source and work with them to address the negatives, in the case that they can be identified by their posting. It’s just good business practice to follow up with anyone who is displeased with your services in the course of your day to day operations. It’s of the utmost importance to be proactive on any internet site where dissatisfaction or inaccuracies are found. Dispute the negatives in the comments section where the complaint was made and you can change the public’s perception. While this is the most cost effective way, there are other options including hiring an internet cleaning service to remove damaging notations, wherever it’s possible to do so. It may be worth the fee for this service if you suspect real damage to your reputation is being done by any negative references found. In a competitive industry, it could even be competing outfits that make disparaging remarks about your business with the intent to harm your bottom line.
At the same time you are looking for unfavorable references to your company, take advantage of the sites that offer opportunities for you to post the positives and promote yourself to stand out among competitors in the area of your specialization. In an upcoming blog, expert insurer Outdoor Insurance Group will show you how to use the internet to generate good publicity for your outdoor recreation business.